Identity

Message

“Toyooka” in a Global Perspective

Toyooka City in Hyogo Prefecture is where our company is located, and is home to the largest bag production area in Japan. The bag industry there is just one of the numerous inherited local industries that used to flourish throughout Japan.

These local industries supported the Japanese economy when Japan was a great manufacturing country. However, they could not adapt to the changing times and are now in decline. Toyooka is no exception.

However, by reviewing the strengths of the bag industry in Toyooka from a global perspective, we were able to reaffirm our superiority in the areas of “accumulation of technology,” “integration of knowledge and information,” and “establishment of distribution channels”.

We are confident that this will lead to a leap forward for the bag industry in Toyooka and our company, and to further development in the future.

株式会社 由利 代表取締役 由利 昇三郎

“Toyooka” in a Global Perspective

Toyooka City in Hyogo Prefecture is where our company is located, and is home to the largest bag production area in Japan. The bag industry there is just one of the numerous inherited local industries that used to flourish throughout Japan.

These local industries supported the Japanese economy when Japan was a great manufacturing country. However, they could not adapt to the changing times and are now in decline. Toyooka is no exception.

However, by reviewing the strengths of the bag industry in Toyooka from a global perspective, we were able to reaffirm our superiority in the areas of “accumulation of technology,” “integration of knowledge and information,” and “establishment of distribution channels”.

We are confident that this will lead to a leap forward for the bag industry in Toyooka and our company, and to further development in the future.

Japanese Sensitivity, Technology, and Intelligence

Japanese Sensitivity, Technology, and Intelligence

If you see a bag as just a tool to carry things or just a trendy item, it would be better to move the production base to other countries where labor is abundant and wages are low.

But nowadays, a bag is an important partner in our lives.

How much time do people spend holding and looking at their bags?

These days, when the trends and lifestyles are changing at a dizzying pace, it is important to assess the situation from the points of view of Japanese sensibility and Toyooka’s know-how. By doing this, we can find the issues that need to be developed and manufacture bags that will lead to solutions.

We believe that this is the meaning of continuing to manufacture bags here in Toyooka.

We would like to be a company that keeps striving to plan with Japanese sensibilities, create with Japanese technology, and control the quality with Japanese intelligence.

Yuri Co., Ltd.

President

Shozaburo YURI

Philosophy

Mission

Enrich your life as you walk your path together with our bags

Vision

To become an evolving bag creation brand

Value

Spontaneity, inquisitiveness, and valuing each other

Feedback Cycle Management

What is Feedback Cycle Management?

Feedback Cycle Management is Yuri’s original management system that was established to improve our values. It is conducted by sharing feedback from seven processes including repairs, planning, and manufacturing, which are carried out consistently in the company.

This system allows us to take an overhead view of the entire process. By making improvements accordingly, it leads us to pay more attention to the details when we design a product, improve the quality and more efficiently use materials.

We hope our attitude of valuing things and sincere craftsmanship that builds on our respect to the users that are fostered through this process will bring you joy when spending time with Yuri’s bags and create a new sense of value that carrying Yuri’s bags is stylish.

Yuri’s bags have user friendly functions, high durability, and are repairable, so that you can comfortably use them for a long time.

由利社Feedbackcycleの図