History

History of YURI

The history of Yuri’s bags began in Toyooka in 1964.

創業当時の社屋

Establishment

– The Beginning of Yuri –

1964

Sotaro Yuri, the founder of the company, changed the business from his family-owned  hardware store, to bag manufacturing, which was already a local industry at that time. The company operated four branch factories around Toyooka.

Exports to the U.S. reached their peak in the 1970s, and the current headquarters was built in 1975.

創業当時の社屋

In the 1980s, we shifted our focus to domestic demand and developed travel products as our main product, especially “Dulles bags”.

Futon Bag
One of the products from the company’s early days.

1980年代ダレスバック画像
1980年代ダレスバック画像

Exploration

– Expanding Overseas Production –

1991

In the 1990s, we sensed that it would be difficult to secure domestic sewing workers in the future, and therefore decided to establish a joint corporation in Hong Kong and start production in China in 1991.

We formed a technical cooperation with a Taiwanese company called “ Hesen Co.,Ltd.” and accelerated production in Dongguan, China in 1993.

中国東莞の工場

The production site was moved from Dongguan to Qingdao in 2002. Production in China was expanded through technical cooperation with a Korean company called “Bells Corporation”.

青島社屋前で記念写真
1990年代ボストン鞄
1990年代セカンドバック
1990年代小型ボストンバック

Breakthrough

– Return to Domestic Production –

1995年

In the 1990s, when domestic demand declined due to the collapse of the bubble economy in Japan, we were one of the first manufacturers in the industry to introduce CAD (computer-aided design) systems made by Lectra Systems SA in France, and advance the mechanization of domestic production.

This was the starting point for the shift from man-based to IT-based management and production.

1990年代国内工場縫製作業

We began operating our own factory in Omiya-machi, Kyoto in 2003, and kept up a balance between domestic and overseas production.

1995年頃スーツケース鞄
1995年頃旅行鞄

Evolution

– Launching Our Own Brand –

2006

We launched our private brand (PB) called “ARTPHERE” in 2006 to hedge the risk of OEM (Original Equipment Manufacturer) production and to extend its business from Business to Business (B2B) to Business to Consumer (B2C).

ARTPHEREロゴマーク

2008

We developed the “New Dulles Bag” and won the German “iF Design Award” for the first time in the Japanese bag industry.

CLASSIC LINE

CLASSIC LINE

NATURAL LINE スケッチ鞄

NATURAL LINE

A sketch bag with a characteristic aluminum frame developed under the theme, “Travel for a Man”.

2009

We opened our flagship store “Atelier nuu”.

Atelier nuu ロゴマーク
Atelier nuu parcel  shop
Atelier nuu parcel shop内

Atelier nuu parcel Dulles Bag

Leap

– Entering Vietnam as a New Production Area –

2011

We established our first overseas factory in Da Nang City, Vietnam, and succeeded in producing high quality products that cannot be produced by ordinary consignment production.

2015

We moved our Vietnam factory to enlarge its business and established a 9,000㎡ new factory.

YURI ABC DANANG Co., LTD

In order to introduce products manufactured in Vietnam to the world, we have been actively participating in overseas trade fairs such as exhibitions in New York, Milan, and Hong Kong since 2017, for the purpose of developing the overseas markets for “ARTPHERE”.

「アートフィアー」の海外見本市出展
New Dulles Touch Clear F4 クリア仕様のバックパック

New Dulles Touch Clear F4

Backpack with clear specifications

Cavallo 上部のみ口枠を使用したバックパック

Cavallo

Backpack with a frame used only for the upper part

The Future

 – Business Development –

2017

We started production of leather wallets as a new project at the Omiya Factory. It led to enabling consistent design development from bags to wallets, and branched out the product’s variations.

2019

We taught the wallet techniques cultivated since 2019 to the Vietnam factory to promote global product development.

Atelier nuu loop 財布

Strengthening Online Sales

In anticipation of online sales becoming mainstream in the future, we launched the new brand “Totem Re Vooo” in FY2015 and “RAIZON” in FY2017.

Totem Re Vooo ロゴマーク
RAIZON ロゴマーク

Atelier nuu  loop wallet

Totem Re Vooo Antipasto Skin tote bag

RAIZON

Slim briefcase men’s

Participation in Overseas Exhibitions

Proactively participate in overseas exhibitions

MIPEL in Milan / Liberty Fair in New York / PROJECT in Las Vegas / PROJECT in New York / Leather Fair in Hong Kong, etc.

海外展示会

TONDO

Backpack made of knit material